DAS42 consists of a nationwide team of data analysts, scientists, and engineers who are just as passionate about your data as you are.

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I was on a team tasked to do a complete rebrand of DAS42. The rebrand intended to refresh its image and become more modern and futuristic. This shift came as their original branding consisted of a muted color pallet, serif fonts in the logo, and generally outdated branding for a data company. 

In this approach, I brought the brand into the present and pushed it into the future. The brand concept consists of saturated colors, layering of light, pattern, and glow to represent a futuristic look, and a more structured logo that reads more legibly in web and print format.